2018 Proceedings – Marketers Conference

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Hour

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1ST MARKETERS CONFERENCE

7 DECEMBER, 2018 | SIMBA AUDITORIUM, KCB PLAZA, NAIROBI, KENYA

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Proceedings

The 1^st Marketers Conference brought together Sales & Marketing professionals from Kenya and beyond to learn, share and discover the latest marketing techniques and tools in the marketing industry. The theme selected for 2018 is Technology: The Future of Marketing

1ST MARKETERS CONFERENCE

Technology : The Future of Marketing

The 1^st Marketers Conference brings together Sales & Marketing professionals from Kenya and beyond to learn, share and discover the latest marketing techniques and tools in the marketing industry. The theme selected for 2018 is Technology: The Future of Marketing

Morning Session (2018)

Time	Activity
8:00 – 9:00	Registration
9:00 – 9:10	Welcome Address
9:10 – 9:20	The Era of the Marketer, Victor Mutua, Top Marketers Club
9:20 – 9:55	Keynote Address – Emotional Marketing, Graeme Newell, 602 Communications
9:55 – 10:30	Keynote Address #StartwithThem , Adrian Ciesielski, Ad Dynamo
10:30 – 10:40	Frida Owinga, PassionProfit
10:40 – 11:00	Tea Break & Group Photo Session
11:00 -11:10	Esri Eastern Africa
11:10 -11:35	ROI of Digital Marketing, Fraincis Waithaka, Digital4Afrika
11:35 -12:00	*Outlook For Customer Experience 2019 – What Marketers Need to Know*, Benta Okinyi-Aseto, ICX Kenya
12:00 – 12:35	AIgorithmic Marketing, Timothy Oriedo, Predictive Analytics Lab
12:35 -1:00	Media Marketing in Digital World, Denis Ndavi, NRG Radio
1:00 – 2:00	Lunch Break

Afternoon Session (2018)

2:00 – 2:10	Sendy
2:10 – 2:35	Digital Marketing Best Practices for Brands of the Future, Moses Kemibaro, DotSavvy
2:35 – 3:00	Location as a Marketing Lens, Jackie Mwaniki, Fraym
3:00 – 3:25	Are you Sales Ready? Esther Maina, International Sales Training Institute
3:25 :00 – 4:00	Panel Discussion – Marketing Trends for 2019 Moderator – Thrity- Engineer Mbuthia, Executive Coach, FCIM Chartered Marketer Panelists Charles Mungai – Chief, Digital Kenya Broadcasting Corporation Naomi Mutua – Deputy Managing Partner, Ogilvy Public Relations Adrian Cielsielski – Twitter Sales Manager for Greater Africa, Ad Dynamo Muthoni Maingi – Head of Digital Campaigns , Oxfam International
4:00 – 4:35	Closing Plenary & Departure, Edwin Mosongo, Lancet