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4TH AFRICAN MARKETERS CONFERENCE
4 DECEMBER, 2021 | NAIROBI, KENYA
Marketing: Unlocking Africa
The Marketers Conference brings together Sales & Marketing professionals from Kenya and beyond to learn, share and discover the latest marketing techniques and tools in the marketing industry.
Who Should Attend
- Managing Directors/CEO
- Marketing Managers/Chief Marketing Officers
- Sales Managers/ Sales Executives
- Digital Marketing Managers
- Brand Managers
- PR & Media Professionals
Why Attend
- Discover the latest tools and techniques employed by marketers in the industry
- Learn, connect and share your experience with fellow marketers just like you
- Meet marketing experts that can help you address some of your organization’s biggest challenges
Events Featured
- Opening Plenary with Keynote Presentations
- User Presentations and Technology Sessions
- Exhibitions
Ksh 2,500
Virtual/Recording
- Virtual
- USD 25
Ksh 5,000
Early Bird
- In-Person
- USD 50
- Ends 30 November 2021
Ksh 10,000
Late Registration
- In-Person
- USD 100
Speakers
Morning
| 8:00 – 09.00 | Registration/Logins | Purple Market |
| 9:00 – 09:10 | Introductions | Waithera Nga’ng’a – Conference Moderator |
| 9:10 – 9:20 | Welcome Address | Victor Mutua, President, Top Marketers Club |
| 9:20 – 9: 40 | Keynote Address | Serah Katusia, Managing Director, Mediacom and GroupM, East & Central Africa |
| 9:40 – 10:00 | The Future of Sales After Covid -19 | Enzo Graziano,Sales Coach, Enzo Graziano Associates |
| 10: 00 – 10:20 | Tea Break and Group Photo | All Participants |
| 10:20 – 10:40 | Marketing in Government | Kenya Tourism Board |
| 10:40 – 11:00 | The Future of Customer Service Technology | Sandra Arinaitwe, Marketing Manager, Rocket Health (Uganda) |
| 11:00 – 11:20 | Brand Sustainability | Rosalind Gichuru – Group Director; Marketing, Corporate Affairs & Citizenship KCB Group |
| 11:20 – 12:00 | Covid Accelerated Digital Transformation(CADiT): Key Digital Trends in Kenya From the Pandemic | Moses Kemibaro, Founder & CEO, Dotsavvy |
| 12:00 – 13:00 | Panel Discussion-Marketing CEOs Round Table | Lina Githuka, Managing Director, KWAL Mary Luseka Chief Executive Officer, Oakwood Branding Mary-Ann Musangi – Managing Director, Haco Industries Joel Karubiu – Chief Executive Officer, KeNIC Doris Muigei, Chief Growth Officer, Yusudi Jo |
| 13:00 – 14:00 | Lunch Break |
Afternoon
| 13:55 – 14:05 | Evolution of Outdoor Advertising in Africa | Alex Tutu & Gideon Ruita Posterscope |
| 14:20 – 14:40 | Unlocking Africa, Unlocking your Potential | Thrity Engineer-Mbuthia, Chairperson, CIM Kenya |
| 14:40 – 15:00 | Women in Marketing Africa | Andrea Djan – Krofa – Director & Ambassador Women in Marketing Africa |
| 15:00 – 16:00 | Panel Discussion – Women in Marketing | Panelists Esther Kiringa – Group Marketing Director, Smart Applications International Mellany Msengezi – Marketing Director, Airtel Kenya Jacquie Muhati – Deputy Marketing Director, NCBA Group Nkatha Mutungi – Head, Marketing Services, KCB Group Andrea Djan – Krofa -Director & Ambassador ,Women in Marketing Africa Moderator Thrity Engineer-Mbuthia, Chairperson, CIM Kenya |
| 16:00 – 16:20 | Measurement of Influencer ROI | Arnolda Shiundu – Head of Sustainability and Community Engagement, KBL |
| 16:20 – 16:40 | Sustainability Marketing | Arnolda Shiundu –Head of Sustainability and Community Engagement, KBL. |
| 16:40 – 17:00 | Brand Management | Chikondi Ng’ombe –Country Head, Bayer Malawi |
| 17:00 – 17: 35 | Closing Remarks & Departure | Victor Mutua, President Top Marketers Club |
Event Partners
Check Who Makes This Event Possible!
